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QIANXIYUN 千璽茶
專案類型
包裝設計
日期
2023
We are thrilled to introduce the packaging designs created for the QIANXIYUN tea brand.
Tea into Everyday Life
The taste of Qianxiyun Tea is rooted in nature, with a design concept that emphasizes bringing the simplicity of nature to its packaging. The white color symbolizes purity, while the black text and patterns resemble the strokes of the earth, delicately outlining the richness of the tea leaves against the white background. The logo extends the pattern of traditional window lattice, symbolizing the inheritance of tea culture, representing Qianxiyun commitment to natural tea leaves. Each tea bag, from hand-picking to hand-rolling, exudes the original flavor of nature, allowing Taiwanese tea to be renowned internationally.
茶葉融入日常
千璽茶葉的味道源自於大自然,設計概念著重於將自然簡約呈現於包裝之上,白色象徵純淨,黑色字體與圖案彷彿大地的筆觸,在白色背景上勾勒出茶葉的細緻與豐富。logo延伸復古窗花般的圖騰,寓意將茶葉傳承至今,代表千璽對天然茶葉的堅持!每包茶包經採摘到手工揉捻,透露著自然的原始味道,讓台灣茶享譽國際。
















